Guerilla Marketing

For sure a must read for anyone who owns a business, wants to own a business, is interested in marketing, has a career in marketing, ect. It talks about every aspect of marketing that i can think of and way more than i would have thought of before reading it. E-media marketing, maximedia marketing, non media marketing, human media marketing, and more. it also gives you all the need to know facts and perspectives. such as having a picture on an ad increases its effectiveness by 27%, coupons increase it by 26% having a vague headline makes it 11% less effective. it gives you all the most persuasive words such as guarantee, safety, YOU, love, money, easy, and discovery just to name a few. it also goes into depth on pop (point of purchase) advertising because 70% of purchases are made in the store. i really loved this book and i feel like i got way more out of it than any other business related book i've ever read, and i've read a few...